Seth Godin is known for his marketing books and this fun read is right on track. The Dip is a book all about quitting. As the Amazon product description states, winners do quit, and quitters do win – you just have to know when to do each. Not only does this apply to business, but every aspect of a person’s life, even relationships.
This book can be summed up in a few lines:
what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts
The book is full of anecdotal examples of when quitting paid and didn’t pay off. Coming in at just 96 pages, this hardcover “pocketbook” is one that can easily be read on a cross-country plane ride and is well worth the price of just over $10 from Amazon.
