Readings

Below are a few books I’ve greatly enjoyed reading and highly recommend you do as well, no matter what industry or business function you’re involved with.

Marketing:

• The Social Media Use of Obama and McCain, Dave Rigotti
• Tribes: We Need You to Lead Us, Seth Godin
• Meatball Sundae: Is Your Marketing out of Sync?, Seth Godin
• The Dip: A Little Book That Teaches You When to Quit (and When to Stick), Seth Godin
• Purple Cow: Transform Your Business by Being Remarkable, Seth Godin
• Word of Mouth Marketing: How Smart Companies Get People Talking, Andy Sernovitz
• Your Marketing Sucks., Mark Stevens
• The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell

Management / Career Development:

• What Got You Here Won’t Get You There: How Successful People Become Even More Successful, Marshall Goldsmith & Mark Reiter
• The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Dan Roam
• The Two Minute Drill: Lessons for Rapid Organizational Improvement from America’s Greatest Game, Clinton O. Longenecker, Greg Papp, and Timothy C. Stansfield

Other:

• The World Is Flat 3.0: A Brief History of the Twenty-first Century, Thomas Friedman
• Rich Dad, Poor Dad, Robert T. Kiyosaki and Sharon L. Lechter