Victoria’s Secret’s brand is fantastically strong. It’s known world-wide and by people of all ages. However, it’s incredibly biased towards women. Victoria’s Secret, with cologne for men, superbowl ads, and an increasing number of male shoppers, has done a poor job at thinking of the shopping experience holistically.
So, listen up Victoria’s Secret. HAVE BLACK BAGS FOR GUYS. It’s not cool for a guy to walk around the mall with a big pink bag. A black bag option will make guys more comfortable shopping for them or the women in their life.
In a recent Cotton article, a Victoria’s Secret salesperson said, “Men are sometimes embarrassed or shy [to shop].” The salesperson went on to say, “If a store can [make men comfortable at the store], it will attract the male customer.” I think the salesperson was right… and the black bag will help make guys more comfortable.
