About

profile-tallDave is a writer, speaker, and Internet marketer. He had worked)with some of the most well-known and influential brands in the world, conducting search engine optimization and developing marketing communication strategies. He’s currently employed by Microsoft and is part of the consumer marketing team on Bing (formerly Live Search), Microsoft’s search engine.

Dave recently graduated from The University of Toledo (BBA with Honors, magna cum laude, 2009) after majoring in marketing and entrepreneurship, family and small business. His is currently working on getting his thesis, titled “The Social Media Use of Obama and McCain: The correlation between the use of social media Web sites among different age groups and the influence of such sites on the 2008 presidential election,” published.

His blog is usually focused on the topics of: search engines (especially Microsoft) and related marketing, social media, word of mouth, blogging, personal branding and productivity, customer service, and career development.

Some awards and accomplishments:

  • Won Word of Mouth Marketing Association Award for Yahoo Answers “Knowledge Partner” Campaign.
  • Works mentioned in such publications as The LA Times, Cleveland Plain Dealer, ESPN.com, Techcrunch.com, and others.
  • Increased natural search / search engine referrer traffic over 30% in less than 4 months for a site receiving over 500,000 visitors a month.
  • Contributing author for the “CONNECT! Marketing in the Social Media Era” book, which has become a Best Seller on blurb.com.
  • Coordinated marketing of promotional viral video, which was able to obtain over 2,200,000 views on YouTube. Also became a Word of Mouth Marketing Association Case Study (2007).
  • Developed Internet marketing strategy using strictly web-assisted word of mouth and public relations for Quizzle.com, which became a Word of Mouth Marketing Association Case Study (2008) and created over 100,000 accounts on with no formal advertising budget.

Professional associations:

  • Alpha Kappa Psi
  • Beta Gamma Sigma
  • Toastmasters International
  • Social Media Breakfast: Toledo